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All About Us

Bronner Bros Professional

Bronner Bros. Professional®️ formerly known as NuExpressions®️ is a salon exclusive product line for licensed professionals. 

Our product menu consists of relaxers, shampoos, conditioners, and an array of styling products for all hair types.

We believe healthy hair starts with quality products. Bronner Bros. Professional has versatility and is the perfect line to accommodate all of your hair care needs.

Bronner Bros. Professional products are formulated and manufactured here at Bronner Bros. Inc.


Our History

Still Family Owned

In 1947, Dr. Nathaniel H. Bronner, Sr. and his brother, Arthur E. Bronner, Sr. (the original Bronner Brothers) with the assistance of their sister, Emma Bronner began teaching cosmetologists at the Butler Street YMCA in Atlanta, Georgia. Subsequently, the first Bronner Bros. Trade Show was born with approximately 300 in attendance.

The Show

Bronner Brothers International Beauty Show

As Bronner Bros. grew, the show moved from the YMCA to the Royal Peacock Social Club, and later to the Auburn Avenue Casino. The show attracted many well renowned speakers including Jackie Robinson, Dr. Martin Luther King, Jr. and Dr. Benjamin Mays. Mr. Bronner combed the country each year to bring positive, motivating people to the show. Over the years Bronner Bros. continued to gain momentum and moved to the City Auditorium.
In 1967, the newly completed Hyatt Regency Hotel and Bronner Bros. signed a ten (10) year contract to hold the annual convention. This would remain the home for the beauty show for the following twenty (20) years.As the show grew – energetic, satisfied customers and space demands forced the selection of other sites for the show. With the show being such a phenomenal success, expansion included moves from the Marriott Marquis, Hyatt Regency, the Atlanta Merchandise Mart and finally to its present venue, the Georgia World Congress Center. In 1996, delegates convened in the magical city of Orlando, Florida.

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